NEW HORIZONS FOR WELL-BEING & TRAVEL PR EXPERTS

Brand Identity, Illustration & Stationery

IndigoEight are a PR and communications agency working with clients from the premium travel and well-being sector. ATTFIELD were lucky to meet these talented ladies whilst working together with our shared client Hayo’u.

The name IndigoEight didn’t really have a huge backstory - essentially eight is a lucky number and Indigo is a nice sounding word. So we set about trying to link the branding with travel and well-being. The initial idea was to create an eight out of the sun and it’s reflection on water but it was felt that this looked too much like a holiday company, so we decided to make it more moon-like which looks more premium (and easier to incorporate Indigo as a colour) and ties in with the fact that IndigoEight is an all female team. The moon also symbolise movement, eternity and enlightenment making perfect for travel and well-being too.