TAKING MOCK-UPS & PROTOTYPES TO THE NEXT LEVEL

Brand Identity, Strategy, Copywriting, Stationery, Presentation Templates, Brochures, Signage, Digital Marketing, Promotional Prototypes & Mockups

Litmus have been making packaging mock-ups and prototypes for the design industry for a long time. They were looking to expand their proposition and provide more premium services but their branding was a little old fashioned, with the colours alluding to their background in reprographics and print. They wanted to work directly with global consumer brands to provide experimental mock-ups and prototypes that really pushed boundaries. These unique pieces would be used to test new packaging ideas and designs before the products are properly launched.

ATTFIELD used the current Litmus branding as a springboard, creating a brand identity and visual language that perfectly conveys the new brand positioning. With a system of squares and icons, the new branding is premium, playful and adaptable - allowing for multiple configurations and applications - from a simple brandmark to the actual prototypes and mock-ups that Litmus send out to potential clients, showing off the various techniques and finishes that they provide.