GETTING CREATIVE WITH CODE

Brand Identity, Stationery, ASCII Illustrations & Social Media Templates

Tekkie is a small digital agency based in the North East. Tekkie specialise in hand-coded websites, web design and development, SEO and digital marketing. The websites that they produce and the end results that they achieve are truly amazing but the real brilliance is in the code that makes it all happen and therein lies their selling point and brand truth. 

Code itself just isn’t that fun or exciting; How do you go about branding a company whose brilliance lies in a seemingly random stream of forward slashes, hyphens, numbers and source code? We decided that the answer was to celebrate it.

By using a monospaced typeface, that’s normally reserved for coding, we created a unique brandmark and branding system that is both representative of Tekkie’s offering and playful at the same time. The brandmark is set between two <> parentheses, used in HTML as start and end tags, suggesting that Tekkie have you covered from the beginning to the end of your project. We used coding tags throughout the brand identity, from the information on Tekkie’s business cards, to advertising copy lines. We also created a series of typographic faces inspired by ASCII Art (pictures created out of code that web designers and programmers sometimes hide in their work) for deployment on social media, promotional items and the backs of business cards.