Radiating Health & Wellbeing

Brand Identity, Packaging, Literature, Stationery, Promotional Material & Illustration

Hayo’u is a self-treatment method, inspired by Chinese medicine. Based on the concept of Yang Sheng (nurture life), the Hayo’u Method addresses the root cause of most modern illness – stress. It comprises a series of daily rituals that help to reduce stress and inflammation by relaxing the body, enabling free-flow circulation and assisting detoxification. Some of these rituals involve the usage of tools that are produced exclusively by Hayo’u.

The Hayo’u brandmark is inspired by the Sun, an important symbol in Chinese culture, representing light, heat and vitality. We enhanced this idea for the new packaging with radiating dots that expand and contract depending on the size of the pack format.