BIG IDEAS FOR SMALL BRANDS

How the branding process works at ATTFIELD Brand Design

A detailed description of how we work with our clients and who we are.

HOW WE WORK

 
 

STAGE 1: FIRST MEETING
After you contact us, we arrange to meet in person - establishing a good relationship with our clients is just as important to us as creating great work. If we agree to work together, we will send you a detailed cost proposal.

STAGE 2: RESEARCH & BRIEF AGREEMENT
We research your brand category, exploring your competitors and customers and look at the strengths and weakness of any current branding. Then we put together a presentation that includes your brief as we understand it, with any added information that we think is relevant.

STAGE 3: MOOD BOARDS
These help us both agree visual and conceptual parameters for the creative work, so that there are no surprises later.

STAGE 4: CONCEPT GENERATION
We create three concepts, demonstrated across three or four touchpoints (business card, poster, website home page for e.g.). Concepts usually range from slightly safer through to more revolutionary, depending on the brief. 

STAGE 5: CONCEPT DEVELOPMENT
After you choose a concept we consider all feedback and interrogate and refine every aspect of it until it looks and feels perfect. After we present this to you we will ask you for any final comments before finalisation. 

STAGE 6: ROLL OUT & ARTWORK
We supply all versions of your branding as a set of digital files and send any physical materials to the printers. We also provide full print liaison to ensure that everything is printed correctly.