A CAFÉ WITH A SENSE OF COMMUNITY
Brand Identity, Illustration, Copywriting, Stationery, Signage and Promotional Materials
InTouch Café is community café based in the entrance foyer of Frome Medical Centre. For the branding we wanted to create something fun and optimistic that conveyed the idea of community and sociability. The final brand identity is loosely inspired by cubism and presents an abstract image of two people meeting over drinks. The letterforms are all touching to further emphasise the idea of togetherness.
The overlapping graphic illustration style also provides a nice system for other communications including postcards, posters and social media posts which, combined with playful copy lines, presents and inviting and playful brand identity that appeals to all ages.