RAISING SPIRITS IN THE RUM CATEGORY

Packaging, Illustration, Brochures, Exhibition Design, Digital Marketing & Promotional Items

Luxlo produce a range of all natural, low calorie, low alcohol gin alternatives (they can’t be called gin due to the lower alcohol content - not exactly fair!) Having worked on the For Gin Lovers brand, ATTFIELD were asked to produce concepts for a For Rum Lovers brand with a similar proposition. This rum alternative needed to share some of the same DNA as it’s gin sister but also stand alone as rum in it’s own right.

Final rum illustration by Sam Hadley